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Developing innovative pricing structures and alternative fee agreement models that deliver additional value for our clients.
Advancing professional knowledge and offering credits for attorneys, staff and other professionals.
Helping clients respond correctly when a crisis occurs.
Providing our clients with legal, strategic, and practical advice to make transformational changes in their organizations.
Leveraging law and technology to deliver sound solutions.
Delivering seamless service through partnerships across the globe.
Leveraging leading-edge technology to guide change and create seamless, collaborative experiences for clients and attorneys.
Industry-leading conferences focused on affordable housing, tax credits, and more.
Providing actionable information to support strategic decision-making.
Teaming with clients to advance sustainable projects, mitigate the effects of climate change, and protect our planet.
Offering a range of investment management and fiduciary services.
Bringing together companies and investors for tomorrow’s new deals.
Offering fresh insights on cases that are delayed, over budget, or off-target from the desired resolution.
Courtroom-ready lawyers who can resolve disputes early on clients’ terms or prevail at trial before a judge or jury.
Creating positive impact in our communities through increasing equity, access, and opportunity.
I'm a 2023 Nixon Peabody Pro Bono Champion.Read more about our Pro Bono program
On Lu leverages a decade of litigation experience to assist clients in creating, protecting, and monetizing their intellectual property. He has a long and extensive track record of helping multinationals convert their IP costs centers into profit centers.
Prior to becoming a lawyer, I worked on the business side of IP. I spent over ten years launching U.S. high-tech companies internationally—including two that became public entities. My rich business background and hands-on experience enable me to bridge the legal needs of my clients from a pragmatic, real-world perspective.
I collaborate with some of the most prestigious tech titans in China, Taiwan, Japan, Korea, Singapore, and Australia to convert their IP cost centers into profit centers. My focus is in monetizing IP by creating patent portfolios to generate revenue, cross-license, increase company valuation, and defend against litigation.
To do this, I leverage a decade of experience in complex, multiparty patent and trademark litigation before the International Trade Commission (ITC), and in federal district courts around the country. In addition, I develop anti-counterfeiting initiatives, including working with U.S. Customs & Border Protection (CBP), to prevent counterfeit products from entering the U.S.
One of my favorite undertakings as an IP lawyer is working with scrappy startups to elevate their ideas and inventions into protectable IP. It has been such a joy to work one-on-one with 250+ startups across the globe. For the last ten years, I have served as Chief IP Counsel for the European Innovation Academy (EIA), where I developed and teach the IP curriculum that has trained over 7,000+ startups from 90+ countries. Before becoming a lawyer, I spent a decade working at four “dot.coms” – two of which went public
Multinationals—particularly those in Asia—are realizing that litigation is not the best use of their resources. Simultaneously, these companies are asking more fervently, “what are the patents and trademarks that we have invested so much time and money in actually doing for us?”
In response, I anticipate greater emphasis on building and refining IP portfolios that serve targeted purposes such as defending against litigation, or cross-licensing with competitors, or monetization to generate revenue—thereby converting an IP department from a cost center to a profit center.
In this USF Lawyer “Alumni News” column (page 29) and on the USF Law School website, On Lu is featured for his focus on monetizing intellectual property, as well as his role as a USF alumnus.
This USF Lawyer article (page 9) describes On Lu’s leadership of the #RoastCarol campaign to create a $100K endowment to fund USF’s diversity recruiting and mentoring initiative.
California
U.S. District Court, Central District of California
U.S. District Court, Eastern District of California
U.S. District Court, Northern District of California
U.S. District Court, Southern District of California
U.S. Court of Appeals, Ninth Circuit
U.S. Court of International Trade
University of San Francisco School of Law, J.D.
National University, MBA, Global Marketing
University of Redlands, B.A., International Relations
Press Release
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