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Mark S. Zhai
Associate / Co-Lead IPPG Fashion & Apparel Team
Introduction
Mark focuses his practice on intellectual property litigation, representing clients in patent, trademark, and trade dress infringement cases, as well as in actions for trade secret misappropriation and unfair competition. In connection with enforcement of IP rights, Mark also assists clients in developing comprehensive brand protection strategies.
My focus
Above all else, I focus on the business and personal interests of my clients. My clients know me best for fully understanding and never losing sight of their goals.
IP Litigation
My practice is dedicated to IP litigation before US District Courts and the International Trade Commission. Leveraging my engineering background, I represent companies in patent infringement or trade secret misappropriation cases involving a variety of technologies, including computer hardware, networking products and services, mobile devices, consumer electronics, automotive parts, and industrial equipment.
Brand Protection and Strategy
Drawing on my litigation experience, I also represent designers of fashion apparel, footwear, and luxury goods in brand enforcement actions involving trademark, trade dress, and design patent claims. I serve not only as a legal advisor, but help brands establish comprehensive business strategies in order to ensure the market exclusivity of their products and stay ahead of their competition.
Looking ahead
The flood of unauthorized medical products spawned by the pandemic was an eye-opener for manufacturers, consumers, and even many attorneys. Clients were surprised to find that it only takes a few minutes and no upfront costs to identify current top-selling products and start selling copies on all major online marketplaces. Moving forward, attorneys will need to have an extensive understanding of concepts such as deep AI, open data, and blockchain technology.
In the news
- The Messenger
The Notorious B.I.G.’s Estate settles lawsuit over merch featuring rapper and the Twin Towers
Jan 21, 2024Los Angeles Intellectual Property partner Staci Trager, co-leader of the firm’s IP Fashion & Apparel team, is quoted in the following article on the successful resolution of a trademark and right of publicity dispute between the Estate of the Notorious B.I.G. and late photographer Chi Modu. In addition to Staci, the NP team representing the Estate of the Notorious B.I.G. included Privacy & Technology counsel Aaron Brian and Intellectual Property associate Mark Zhai, both of the LA office.
- Billboard
Notorious B.I.G. Estate settles lawsuit against famed photographer over World Trade Center image
Jan 19, 2024Los Angeles Intellectual Property partner Staci Trager, co-leader of the firm’s IP Fashion & Apparel team, is quoted in the following article on the successful resolution of a trademark and right of publicity dispute between the Estate of the Notorious B.I.G. and late photographer Chi Modu. In addition to Staci, the NP team representing the Estate of the Notorious B.I.G. included Privacy & Technology counsel Aaron Brian and Intellectual Property associate Mark Zhai, both of the LA office.
Admitted to practice
California
District of Columbia
U.S. Patent and Trademark Office
U.S. District Court, Central District of California
U.S. District Court, Northern District of California
U.S. District Court, Eastern District of Texas
Education
George Washington University Law School, J.D.
University of Wisconsin-Madison, B.S., Mechanical Engineering
Recognition
- Selected, through a peer-review survey, for inclusion in The Best Lawyers in America® 2024 in the field of Patent Law; listed in Best Lawyers: Ones to Watch since 2023
Insights And Happenings
View AllProfessionals in the Practice Area
View AllSeth D. Levy
Partner / Leader, Intellectual Property Practice- Los Angeles
- Office:+1 213.629.6161
- slevy@nixonpeabody.com
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Daniel J. Schwartz
Partner / Deputy Leader, Intellectual Property Practice- Chicago
- Office:+1 312.977.4432
- djschwartz@nixonpeabody.com
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Erica J. Van Loon
Partner / Team Leader, Copyright, Trademark, and Media Litigation- Los Angeles
- Office:+1 213.629.6031
- evanloon@nixonpeabody.com
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Janet M. Garetto
Partner / Co-Lead, Food, Beverage, & Agribusiness IP Team- Chicago
- Office:+1 312.425.8514
- jgaretto@nixonpeabody.com
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