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Introduction
Nic Mayne is counsel in Nixon Peabody’s Corporate practice group. A member of the firm’s Entertainment & Media and Sports & Stadiums teams, Nic represents some of the most prominent global creators, as well as talent-backed consumer product ventures, investors, teams and venues, brand partners, agents and managers, NIL rights holders, and other sports and entertainment industry stakeholders.
My focus
Applying my unique experience working with entertainment, sports, and influence-focused businesses, I am well-versed in structuring a wide variety of deals, including talent NIL licenses and other intellectual property, venture, and private equity investor agreements; brand, venue-related sponsorship, signage, and vendor agreements; consulting and service agreements; consumer product business agreements, and M&A transactions. I have worked as lead counsel on multimillion-dollar financing rounds for venture capital and private equity-backed companies, advised established clients throughout the M&A process in deals ranging from the low millions to over one billion dollars, and serve as a point person for entertainment, sports and apparel businesses, celebrities and their product brands, NIL collectives and rights holders, and other clients on an extensive assortment of business and corporate law needs.
Looking ahead
YouTube and social media platforms will continue to command a growing majority share of consumer attention. Athletes, artists, and brands that understand and regularly interact with these platforms will be positioned for growth, and a new era of college athletics will bring even more influencer stakeholders into this space.
In the news
- Portland Business Journal
Portland attorney brings ‘sneaker law’ class to Lewis & Clark College
July 12, 2024Corporate counsel Nic Mayne, a member of the firm’s Entertainment and Sports & Stadiums teams, is profiled in this article. Nic discusses the concept for his “Sneaker Law” course at Lewis & Clark Law School, which incorporates elements of his existing contract drafting course to give students a hands-on negotiating and drafting experience in the heart of the sneaker industry in Portland, Oregon.
- Sportico
Sportico transactions: Moves and mergers roundup for April 5
April 5, 2024This roundup of personnel, partnerships, and products across the sports business industry includes the NP arrival of Corporate counsel Nic Mayne, a member of the firm’s Entertainment and Sports & Stadiums teams.
Admitted to practice
Oregon
Washington
New York
Texas
Education
Harvard Law School, J.D.
The Master's University, B.A.
Professional activities
- Court Appointed Special Advocates (CASA), Board of Directors, Member
- Sports Lawyers’ Association, Regional Captain
- Adjunct Professor, Lewis & Clark Law School
Recognition
- Selected, through a peer-review survey, for inclusion in Best Lawyers: Ones to Watch 2025 in the field of Business Organizations (including LLCs and Partnerships), Entertainment and Sports Law, and Mergers and Acquisitions Law; listed in Best Lawyers: Ones to Watch since 2024"
- Oregon Super Lawyer—Rising Star, 2023–present
Insights And Happenings
View AllProfessionals in the Practice Area
View AllEllie L. Heisler
Partner / Team leader, Entertainment / Co-lead, Esports & Gaming- Los Angeles
- Office:+1 213.629.6097
- eheisler@nixonpeabody.com
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